The Trust Factor

As I spend more and more time and effort promoting the implementation of best practices, it emerges, more and more that the first and most important step is trust. Trust in the person giving advice and recommendation, trust in the process methodologies and finally trust in themselves: that they can implement the best practices successfully.

Usually all three areas of trust are missing. This then requires the process of gaining trust from people and the organization. However, trust is something that has to be earned and typically earned over time. Consistent reliable, dependable performance over time is usually what builds trust. This can be done to achieve the trust required but can an organization afford the time required for this trust to fall in place? The time involved could easily be months, perhaps years. By this time, the competition could have implemented these strategies and best practices and moved far ahead in the race.

Therefore, it is necessary that organizations and people quickly gain trust in what is best for them. This, however, is something they must decide. And there we have the Catch-22. How do they decide what is right for them when they don’t trust it? The only way out of this quandary is awareness and education. Become more aware of the best practices out there and the ability to make the right choices will get a lot easier.

The conclusion is that a higher degree of awareness and knowledge is needed to have the right level of trust for the right technique. Those who do not improve continuously will pay the price for their lackadaisical attitude.