Tuesday, November 16, 2010

Business’ Disappointment

At my client organization’s offices, while passing through, I overheard two ladies in the marketing team expressing their dissatisfaction with IT and the help desk in particular. I stopped and spoke with them a little bit about what was troubling them. What emerged was the usual lack of quality and support provided by IT for the applications that they use to perform their job functions.

What IT must always keep in the forefront of their minds is that they are ultimately servicing the business. If staff in business cannot access the applications that they require to perform their duties, then this will result in their incapability to bring in new business and increase sales volume. This, in turn, will lower the organization’s competitiveness and damage the brand image. Ultimately, this will result in lower profits and less resources available to all departments including IT.

I have always emphasized that IT is key in today’s times. Most other departments within the typical organization (Sales, Marketing, HR, Accounts etc.) are fairly mature. However, IT is relatively new in that processing information utilizing computers has only been going on for a few decades or so. Sales and marketing have, in their way, been occurring since the dawn of time. What this means is that, generally, IT has the greatest potential for improvement within the organization. A 10% improvement is usually quite easy to achieve in the IT department of most organizations, if not a much higher percentage. If an organization can improve their IT by that amount, it is obvious that they will surge ahead of the competition due to the efficiencies that will be inherent in this improvement to the entire organization. IT is, therefore, the most significant catalyst to an organization’s success nowadays.

It is easy for IT to pigeonhole itself inconstantly putting out fires and only focusing on meeting quarterly numbers. However, this is a short sighted strategy that will hinder the organization and ultimately hurt IT. Constant improvement is not a luxury but a necessity for all of us, especially IT.

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